New ways for publishers to manage first-party data
People's expectations for online privacy have changed, making it essential that digital advertising evolves to better meet their needs. That's why we've been investing in durable solutions to help publishers of all sizes grow their businesses in privacy-forward ways. To help our partners prepare for the future, we're sharing details on new and updated features that give publishers added control of their first-party data and how they can share it with their advertising partners.
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